What We Do

From high street fashion to celebrity brands, Laurelle London provides leading retailers with full turn-key category management. We partner with retailers to develop proprietary programs of fragrance and beauty. These categories are generating additional revenue with high margins and help to grow brand loyalty.
A glimpse into a Laurelle meeting

MANUFACTURING STANDARDS

All manufacturing sites are inspected regularly to ensure compliance with EU and FDA quality standards, GMP to the latest ISO standards, and Workplace Condition Assessments to ensure compliance with international ethical standards.

Building Close Working Relationships

We offer a stock holding facility and a dedicated sales person to maintain and manage customers’ requirements. Close working relationships are of paramount importance to us, whether with large national manufacturers or with small start-up SME companies reflect the immense importance of their business to us.

Our Team has Expertise

With our in-depth knowledge of the industry and on-going investment in our factory and facilities, we ensure that we provide a high level of service, quality products and all with a fast turnaround.

Services We Provide

We Build relationships with retailers and the consumer from concept to counter, we are proud to fly the British flag of manufacturing.

  • Private label Fragrance Development, Formulation and Supply for Beauty, Home scents and Fragrance including 3000 in-house formulations.
  • UK and Far East manufacturing Facilities.
  • High quality contract filling, labelling and packing services with a capacity of 15 Million units annually.
  • Single unit and gift set presentation, including cello-wrapping, carton and liner packing.
  • Automated Labelling and Reprocessing services.
  • Both UK and PRC manufacturing with a dedicated logistics service anywhere in the world.
  • Launch Event Planning with our VIP outreach programme in both the UK and overseas.
  • Packaging design, bottle and vessel prototyping with and bespoke mould facilities.
  • Fragrance / Design Trends and Forecasting.
  • Logo, branding & product name creation and registration.
  • Full in-house design & artworking service including graphic & web design.
  • Social Media Campaigns with Press days and Social media Influencer programs.
  • Floor standing display unit and Counter display unit, design and supply.
Daily Product Counter
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Purpose built facility enables us to support an extensiv service offer
1 sq. ft
Tonnes of alcohol can be stored on site
1

Working with some of the best perfumers and perfume houses we have the ability to conduct vital research on fragrance trends, pricing & brand positioning.

Research & Development

Laurelle teams continue to collaborate with renowned perfumers and specialists to develop innovative and creatively inspired scents. Ingredient sourcing, blending and testing are carried out in house to ensure that we control all aspects from design to completion.

Contract Manufacturing

We focus on designing and manufacturing all things spectacular. We have a wide range of beauty brands under our umbrella that we continue to grow to be global market competitors. We continue to invest and innovate in order to challenge our processes and find better ways to continue delivering the best service. Whether you’re new to the fragrance industry or like us you already have a name for yourselves our team of highly skilled professionals will help shape your brand.

Building Brands

Here at Laurelle London we understand the importance of building brands. From the very start it’s been our mission to be a first class manufacturer and distributor of fragrance and cosmetics. We focus on long term development within a market that we know inside and out. From designer luxury to individual niche brands we can guarantee an excellent service.

Event Launch

We provide a dedicated full service PR division with strategic social media and VIP outreach program in both the UK and overseas. We also provide press days which can be themed, propped and fully catered to meet your requirements. We have access to an array of leading bloggers, vloggers and online celebrities to help promote your brand.

Our Credentials
Who We Supply
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