The Perfume Shop is the UK’s largest specialist fragrance retailer with 255 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.
Strategy
We set out to design and develop a range called ‘Me’. Me focuses on ‘you’! We have developed three fragrances Tranquil, Invigorated and Empowered. As the name suggests they can potentially enhance your mood. When we set out to design this range, it had to be ethical. That’s why everything within they range including the floor standing display unit is sustainable, recyclable and Vegan with no cruelty to animals!
Within each range we have Candles, Diffusers, Shower Gel, Hand Wash & Hand Lotion, Body Lotion, Soap and of course three Fragrances. We are so proud of this range and it’s continued sustainability.
“We are the leading perfume experts in the UK. You can be sure that you are in the best place when making a purchase at The Perfume Shop. ”
Results
We have successfully launched all products and fragrances in-store and online.
