Superdrug who are part of AS Watson are the United Kingdom’s second-largest health and beauty retailer currently operating over 800 stores in England, Scotland, Wales, Northern Ireland and the Republic of Ireland.
Superdrug’s purpose is quite simply to be the best in everyday accessible health and beauty. They are committed to bring innovation and the latest styles and trends to every high street in the UK and Southern Ireland at
fantastic prices.
Strategy
In keeping with their mission they have designed a gift set for the Christmas Market around the Sexxy-Shoo products.
As well as the best big beauty and health brands, our customers will also find a host of exclusive products that they won’t find anywhere else.
Results
Superdrug ordered 150,000 Shoo’s for this purpose. There will be an in-store exclusive offer in all 800 of their outlets.
