Aldi has 827 stores in the UK and plans to open 70 more this year, as it aims for a goal of 1,200 shops in Britain by the end of 2025.
Strategy
We set out to design and develop a range that reflected Aldi which was both eye-catching, recognisable and easy to find on the shelf. The collection consists of three Fragrance EDP’s.
“We begin the new year with great momentum as the UK’s fastest-growing supermarket and on the back of record Christmas sales,”
Results
We have successfully launched all products fragrances in-store and online consisting of three 100ml EDP’s. With more fragrance launches planned for the rest of 2020, Aldi are certainly establishing themselves as a Supermarket with a difference, and will continue to grow their Fragrance Sector to suit their consumers’ needs.
As Featured on: OK Magazine
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